Smule No. 1 Karaoke app in the world

From -15% drop to just -2%

Data

Info

Knowledge

Insight

Wisdom

The problem

15% of users that select moment* never sing.
* "Moment" is like an Instagram reel

The Hypothesis

We believe that users quit the screen to switch to a full song. We can conduct a usability test to validate our assumption. We will consider this a problem if we observe users quitting the screen to change from 'moment' to 'full-song' in at least 15% of participants.

Qualitative Data

After usability testing we saw:

62%

of new users

37%

of existing users

Quit to change from moment to a full-song

The Solution

Where the creativity comes!

Only 2%

Out of 20M Quit without singing

The Wisdom

We should always find the quickest path for users to select their primary action, and in our case, this is singing. We eliminated two extra clicks for users who want to sing a full song and one click for users who want to sing a moment.